Fractional COO for Startups and Scaleups
Build Operational Rhythm, Optimize OpEx, and Scale without the Chaos!
Fractional COO for Startups and Scaleups
Build Operational Rhythm, Optimize OpEx, and Scale without the Chaos!
Fractional COO Practice
As a Fractional COO practice, we help FinTech, HealthTech, and ServiceTech companies scale without crashing and burning!
Our focus is building an Operational Rhythm - the cadence, clarity, and execution discipline that optimizes OpEx for leverage and unlocks sustainable growth.
Whether you're navigating hypergrowth, post-M&A integration, or operational turnaround, our team combines board-level advisory with hands-on execution to stabilize delivery, align leadership, and drive measurable impact.
Trusted by Fortune 100s, PE/VC-backed ventures, and founders who need results more than advice.
Let’s build something scalable, resilient, and investor ready.
How We Help Founders & Executive Teams
Operational Clarity & Scale
• Build scalable operating frameworks and execution cadence across functions
• Optimize OpEx for leverage through cost optimization and vendor performance scorecards
• Design board-ready KPI dashboards and investor-facing reporting overlays
• Lead cross-functional program management, PMO setup, and change initiatives
• Drive leadership clarity and team alignment during scale, turnaround, or M&A
• Benchmark servicer capabilities and build evaluation matrices for strategic decisions
• Reengineer processes using Lean Six Sigma and transformation
best practices
• Your one-stop shop for executive expertise - connecting CFOs, CROs, CIOs, and CISOs to drive transformation and resilience
Client Profiles
FinTech
HealthTech
HealthTech
A next generation cash flow automation platform transforming how SMEs forecast, plan, and manage liquidity.
We help the founders move from scrappy early success to structured, repeatable execution, establishing clear OKRs, customer onboarding frameworks, and performance metrics.
HealthTech
HealthTech
HealthTech
A HealthTech startup using AI-driven diagnostic tools is expanding from Pilots to regulatory pathways.
We help the leadership team design the delivery and data infrastructure required for global rollout and guide them on scaling responsibly, ensuring growth doesn’t compromise safety or credibility with regulators and partners.
Services
HealthTech
Services
A services platform executing a CFO-as-a-Service, M&A of wealth advisory across fragmented markets.
We help the founders design and operationalize the post-acquisition integration framework, balancing speed with sustainable growth.
Game Changing Asset for Startups
Series A
Bridge Between Founders and Investors
Translate: Convert founder vision into investor language (metrics, milestones, risk mitigation)
Stabilize: Brings operational rigor to chaotic growth environments
Challenge: Push back on unrealistic investor demands with data-backed alternatives
Coach: Prepare founders for board dynamics and strategic trade-off
About
Murugappan Chettiar is Seasoned operations and Transformation executive with 25+ year's experience, driving rapid turnarounds, scalable global operations, and measurable margin improvement for PE-backed FinTechs, Fortune 100 firms, and high-growth companies. Recognized as a pragmatic “Mr. Fix It” who brings order to chaos, establishes trust through transparent governance, delivers data-driven improvements, and develops talent. Industry speaker, and Adjunct Professor on Operations Management & Project Management.